ABSTRACT

To fulfil his mission to release all the world's music, Moe had to deal with the essential features of the creation of the recorded product: the manufacture of the record and then its distribution and sales. These mundane facts of life are rarely documented for most labels, big or small, but—as Moe learned the hard way through Asch and DISC—they would be very important to Folkways and its survival. Besides finding reliable vendors who were flexible enough to meet the unusual demands of Folkways's business structure, it was also necessary to negotiate ample credit so that the company's cashflow was not unduly burdened. This often meant dealing with multiple suppliers and juggling them as bills became due.