Questioning professionalism: cover stories, disciplines, and identities Residing metaphors: limited hospitality and ideal homes for

Questions of value carry over into professional identity. Although differing in what they perceive the problem to be (and who is to blame), diverse critics agree that PR has an image problem (Cropp and Pincus, 2001). The majority response to the problem since at least Edward Bernays, and through Pimlott (1951) to the present day (Cutlip et al., 1994), has been to work towards getting the status of a respected profession for PR.