ABSTRACT
We certainly see ourselves and, to an extent, people on the planet and in public relations (PR), as having kinship with Coren’s view of the Muppets’ process. There is much that is absurd in the project of this book. First, our ambition is to reconfigure PR to fit with contemporary conditions in ways that can globally catalyse human enterprise and equity. This involves attempting to convey an assessment of the characteristics, challenges, opportunities, tendencies, and potential of the international situation even as it changes day by day (and as knowledge about it expands exponentially).
