Strategic culture as context: The first generation of theory strikes back [1999]

Three generations of scholars in rapid succession have addressed the concept of strategic culture.1 In minor part this chapter is a critical commentary upon thirdgeneration scholarship by a representative of the first generation. In major part, however, the chapter is a belated development of first-generation enquiry. The analysis proceeds from a reexamination of vital matters of theory, through explanation of the postulated universality and ubiquity of culturally stamped behavior, to an attempt to chart a better way forward in research. The discussion addresses the connection between strategic culture and strategic behavior.