ABSTRACT

For many people, the word ‘style’, when applied to writing, evokes notions of elevated expressions, fancy words, panache. The assumption is that to do something ‘with style’ is to add a special dimension or an extra layer to it. That’s fine and it’s certainly one of the familiar meanings of the word. A more basic, less loaded meaning, however, is that ‘style’ simply refers to the way something is expressed. ‘U’ and ‘I love you’ say the same thing, but in different ways. Emails, text messages, letters, CVs, minutes of meetings , novels, essays – all have distinct, recognizable forms, which are often far from elevated.