ABSTRACT
The jolliest story of Christmas was the Daily Telegraph’s account of the 17-year-old schoolboy, Adam Hughes, who went on a fortnight’s work experience at a Liverpool printing firm. He spotted within hours that their mailshot marketing was years out of date and, within the fortnight, had put a new Internet strategy in place. The results, says the managing director were ‘astounding . . . we received an American order for £70,000 to supply barcode tags in airports, and now we expect to make more than a million dollars from the system that Adam was solely responsible for’.
