ABSTRACT
As the initially perhaps rather strange nature of film came to be accepted during the early 1900s, so too the practice of going to watch films as a form of entertainment came to be accepted socially and thought of as a normal, everyday experience. But, it is as
This chapter will deal with:
■ ways in which audiences can be seen to have a role within the filmmaking process as both fans and consumers of films;
■ ways in which audiences as both fans and consumers can put pressure on the film industry to produce the products they want to see;
■ ways in which the film industry is able to exert pressure to try to create fans and encourage consumption.
