ABSTRACT

The Tokyo-based think tank, the Nomura Institute, believes the development of human society has evolved through four ‘ages’. We have passed through the age of agriculture, the age of industry, and that of information, and are now said to be entering the age of creativity. But what is creativity? If you think it’s something to do with starving artists in draughty garrets, think again. Creativity is about finding original solutions to everyday problems, helping young people to express themselves and equipping the next generation to find work in a rapidly changing world.