ABSTRACT
Becoming self-employed is perhaps the key social and economic process in the development of an enterprise culture, especially in a locality like Cleveland, or so the rhetoric goes. Any significant movement away from dependence upon either big firms for employment or welfare benefits for subsistence involves a movement towards self-employment in new, small firms. Of particular importance in the generation and the future development of a thriving local economy are the experiences of younger people of enterprise in general and their attitudes to starting businesses, in particular. 1
