ABSTRACT
So far we have developed our analysis of youth enterprise in Cleveland by drawing upon material from a large number of ethnographic interviews. The whole sample of young business people has been drawn upon to support, illustrate or develop our argument. In this chapter we will focus more intensively on a small number of cases. We try to illuminate the themes which have emerged by presenting fuller accounts of the experience of starting up, running and closing down businesses. We deliberately give more room to the accounts of informants and provide less in the way of supporting analysis or discussion. In all we draw upon six case studies: two from each of the three categories (‘runners’, ‘fallers’ and ‘plodders’), which we developed towards the end of the last chapter. 1
