ABSTRACT
It’s Berlioux’s job to keep commercialism out of the Olympics; it’s Dassler’s job to make sure every athlete bears the Adidas name in large letters on every piece of clothing and equipment. Therein lies the conflict.
It’s Berlioux’s job to keep commercialism out of the Olympics; it’s Dassler’s job to make sure every athlete bears the Adidas name in large letters on every piece of clothing and equipment. Therein lies the conflict.