ABSTRACT
The association is more than attractive, provocative packaging. Information and the structures that disseminate, preserve, and thus shape it are, in their very origin, natural: what else is DNA, and the living structures that it both shapes and is shaped by, if not a system of information technology par excellence? As the pioneer cyberneticist Norbert Wiener recognized-and clearly articulated (1948) —a halfcentury ago, biological and technological systems both run on patterns of information dispersal, including feedback, which was Wiener’s greatest interest.
