ABSTRACT
Throughout the 1990s, the UKOU has been systematically changing itself into a global institution. It has probably invested more than any other established university, certainly in the UK, to re-engineer itself for the challenges of the new education market, and has transformed itself into a global education provider using a range of technologies and methods of operating in different countries. Nevertheless, its origins as a print-based, mass distance education system using supported open learning continue to dominate its approach.
