REVIEW OF THE ‘NATIONWIDE’ AUDIENCE, FROM MEDIA, CULTURE AND SOCIETY VOL. 3, NO. 2, APRIL 1981

As Morley points out, his project to some extent picks up and develops the suggestions made by the Italian researcher Umberto Eco 15 years ago (translation Eco, 1972) in which semiological textual analysis was viewed as only one part of a comprehensive inquiry into media languages, an inquiry which importantly included ‘fieldwork’ on audience receptions.