ABSTRACT

The chief aim of this study purports, through the search for characteristics of the supply of popular management books, to discern what these mean for organisations. This is discussed throughout the study in terms of the model introduced in Chapter 1 (Figure 1.1) and scrutinised in Chapters 2 and 3. In this model, the general managerial discourse was seen as the accumulation of textualisations of managerial and organisational life, and as such, being an element of the institutional environments of organisations. Moreover, in this regard it was seen as the framework within which the production, diffusion and consumption of managerial manifestations takes place. As a reminder of the limitations of this study, we here focus on managerial manifestations as such (popular books in particular), not on their application by organisations. However, the consumption of popular managerial manifestations by organisations is an important component of the model if we would understand the production and diffusion processes. Thus the consumption process has not been observed empirically in this study, but will be discussed in this closing chapter, and be based on the results of the analyses of diffusion and production processes.