ABSTRACT
Although the predicted cost of $700 million for the Kyongju World Tradition Folk Village in South Korea can't compare to the record $3 billion spent on Euro Disney, nevertheless it promises to be an ambitious undertaking. The village, scheduled to be opened in 1998, is to be situated on 1,000 acres, a three-hour drive south of Seoul; the project is an amalgam of cultural theming with high-tech entertainment. The focal point is an international folk village area divided into “cultural zones,” each with its own type of merchandise, food and attractions. Helping to bring these cultural “experiences” alive will be attractions from two of America's best-known presenters of widescreen filmed entertainment, IM AX and Iwerks. Elsewhere in the park there will be a Flags of the Nations Plaza, complete with a casino, an entertainment/rental village inspired by Universal's CityWalk, three five-star hotels with a combined 800 rooms, condominium housing and Shilla Dynasty Town, an educational and recreational activities area ( Zoltak, 1997b).
