ABSTRACT
Significant changes have undoubtedly occurred in the lives of the Göreme people with the move from farming to tourism. We saw towards the end of the last chapter how Göremeli people, like those of other Turkish villages, began during the 1960s and 1970s to act to improve their lot; to remove themselves from the hardships associated with living mainly from agriculture. Many villagers migrated at that time, imagining a more prosperous future for themselves outside the village. Tourism has to a large extent worked to reverse that process, returning a sense of pride and future within the village. Young men who were otherwise likely to have gone to work elsewhere, remain and are working in the village; others who had already migrated out are drawn back. The chance and hope of having a prosperous future on home ground has been greatly increased because of tourism development.1
