ABSTRACT
This programme has been developing since 1983 and aims to target specific markets where Community promotion can facilitate market access and trade development by EC companies. Close co-operation with the export promotion agencies of the Member States is pursued through the Trade Promotion Group where their representatives agree specific action under the chairmanship of DG I (External Relations). Targets have been: Japan, Brunei, China, Indonesia, Malaysia, Philippines, Singapore, South Korea and Thailand. A co-ordinated programme is updated twice annually and involves co-subsidy from the Commission and from the national export promotion agencies. The four major activities supported are:
Trade Fairs. Exhibitors receive financial assistance (towards costs of exhibition space and design) and are supported by a Commission information stand and publicity if they exhibit together in an EC pavilion under EC colours.
Trade Missions. Where it can be demonstrated that EC firms enjoy a comparative advantage over competitors, sectoral missions can be supported.
Market Studies. National export promotion agencies will make available sectoral and public purchasing studies.
Technical Seminars. Seminars can be sponsored when they promote new developments in EC technologies.
