ABSTRACT
Advertising is no longer what it was, and nor is criticism. The list of critical writings on advertising is not very long. Since the end of the 1970s, the room they occupy on the shelves of libraries and bookshops has even shrunk, like old leather. But there has been an avalanche of textbooks, manuals and instructional literature for professionals in advertising, marketing and management, whose function is not exactly to distance themselves from their subject.
