ABSTRACT
The Winner: RKO RCA had millions of dollars of resources to offer Zukor, Schenck, and the other others, but RCA paled in size compared to AT&T. Through the negotiations, RCA’s head, David Sarnoff, tried to convince Adolph Zukor and Nicholas Schenck to take on RCA’s sound-on-film system, and not adopt Western Electric’s disc system. He failed. RCA was simply no match for AT&T, then a telephone national monopoly at its peak.
