ABSTRACT
Of course, if you take business out of the picture, plenty of videos are created solely to entertain you, repulse you, titillate you, and so on. Many TV shows have migrated online via sites like Hulu, Netfl ix, or desktop apps like iTunes. For our purposes here, we will assume that most of your video endeavors will be at least partially driven by business-related goals. And as with everything else discussed in this book, keep your community’s needs in mind. Factors like audience reach, user environment, and hardware specs are all pertinent when creating video content.
