ABSTRACT
The goal for AEE was a robust, user-friendly website with a content management system for maintaining a constant stream of relevant up-to-date information and where users of the site could easily interact. The site launched successfully, with keyword-rich content we developed with AEE to gain search engine rankings the company needed for arts organizations to fi nd it. The site features a blog, member directory, comment and discussion areas, easily downloadable information from past presentations, and more. Having the experience and input of who the target audience is, what they needed, and a team of experts to supply content, we could collaborate to create a strategically designed site that met business and digital marketing needs. The AEE team continues to maintain fresh site content and
I ended the book preface with a story of how my company, Mightybytes, could have really benefi ted from implementing a solid strategy for web content and social media when we fi rst started, so it stands to reason that I start this chapter with a story of someone who did it right from the get-go.
