When MobiTV won the Global Mobile Awards 2009 for the Mobile TV category, the judges ’ comments included: “ A great service with a simple user interface available on an impressive range of handsets — this is likely to encourage greater uptake of mobile TV services. ” This single sentence captures the ingredients for the success of mobile TV. But how can such a “ simple user interface ” be implemented on an “ impressive range of handsets ” ? The solution, as it turns out, requires an unprecedented familiarity with the software structure on mobile devices.