ABSTRACT
Since this book is titled “Flash Advertising” and not “Flash Gaming” or “Flash Apps,” I’ll go ahead and state up front that this chapter is not intended to teach you the full ins and outs of building games or applications. I’ll also be skipping over the discussion of topics like image compression and general optimization because those were already covered in earlier chapters, and you’ll pretty much handle it all the same in your games and applications. What I would like to do instead is just take a little bit of your time to discuss these subjects at a high level in terms of how they relate to the world of advertising and maybe we’ll hit on some general tips and suggestions to remember while planning and building. Also within this chapter, you’ll notice several screenshots of games (Fig. 11.1 through Fig. 11.21) produced by the wonderful folks at Blockdot, Inc. (https://www.blockdot.com). As you look over these examples, note that each of them could be (and have been) very easily reskinned with a client brand to provide a fun and memorable interactive experience for the end users. With that said, let’s jump in:
Advergames
Branded Play
Play Again?
Modularity FTW!
Applications
AIR Overview
Freedom of Design
“Tax Smack” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_1_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Tax Smack” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_2_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Tax Smack” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_3_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Art Thief” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_4_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Art Thief” – Produced by Blockdot, Inc. 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https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_9_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Poker Solitaire” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_10_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Poker Solitaire” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_11_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Dr. Strangemitten's Shrunken Heads” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_12_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Dr. Strangemitten's Shrunken Heads” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_13_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Dr. Strangemitten's Shrunken Heads” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_14_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Three Card Monte” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_15_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Three Card Monte” – Produced by Blockdot, Inc. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780240813462/7faadaf8-c9d1-4be2-95ae-116133132ced/content/fig11_16_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/> “Three Card Monte” – Produced by Blockdot, Inc. 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