ABSTRACT
As I mentioned in Chapter 2, there are similarities between designing microsites and designing banners. If you recall, I also mentioned that there are differences between the two as well, and this chapter concentrates on the microsite side of things. These differences can make designing a microsite a very exciting and fun experience due to many factors. Factors such as no file size constraints, more freedom of design, and the ability to load various types of external files at runtime all help open up the channels of creativity required to create a microsite that will be viewed and passed from person to person. As you read through the sections in this chapter, you’ll notice several visual examples of microsites that have been provided by Click Here, Inc. (Fig. 8.1 through Fig. 8.13).
Less Constraints
Conception
Know the Brand (and Learn It if You Don’t)
Navigation
Designing to Move
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