ABSTRACT
D. W. Griffith and his contemporaries were part of a growing commercial industry of which the prime goal was to entertain. This meant that the ideas presented in their films were sub-
ordinate to their entertainment value. Griffith attempted to present conceptual material
about society in Intolerance and failed. Although other filmmakers-such as King Vidor (The Crowd, 1928), Charlie Chaplin (The Gold Rush, 1925), and F. W. Murnau (Sunrise, 1927)—
blended ideas and entertainment values more successfully, the commercial film has more
often been associated primarily with entertainment.
