ABSTRACT

No postwar change in the entertainment industry was as profound as the change that

occurred when television was introduced. Not only did television provide a home entertain-

ment option for the audience, thereby eroding the traditional audience for film, but it also broadcast motion pictures by the 1960s. By presenting live drama, weekly series, variety

shows, news, and sports, television revolutionized viewing patterns, subject matter, the talent

pool,1 and eventually how films were edited.