ABSTRACT
AN INTRODUCTION TO THE PLAN A plan is often referred to as a roadmap to get you from where you are now to
where you want to be-here’s where it starts, these are the steps, and there is the
goal. Just follow the plan and you’ll achieve the objective. The theory works per-
fectly for things like baking a cake. However, the plan for the career of an artist
who is newly signed with a manager certainly has a beginning, but that is where
the parallel with baking a cake ends. The music business is so highly competitive
and changes so quickly at the whims of pop culture and technology that the steps to
achieve the goal need to flex with reality. The practical window for a career plan is
no more than three years, and even in the third year it is unlikely that it will look
the same after the many revisions the plan will undergo.
