ABSTRACT
CONSIDERING ARTIST MANAGEMENT AS A PROFESSION Whatever your title-manager, personal manager, artist manager, brand manager,
or representative-managing artists in the music business means that you are
becoming a part of every facet of someone else’s life. There is virtually no aspect
of the professional and personal corners of an artist’s life that a manager doesn’t
encounter on a regular basis. Helping direct the career success of an artist requires
significant involvement in their life. A manager who is new to the profession will
find it to be immensely time-consuming and slow to deliver rewards, yet energiz-
ing with its fast pace and regular challenges.
