ABSTRACT
In exploring the possible paths to developing a project, the producer needs to assess its strengths and weaknesses. If the property is based on written material, the text may be used to create the visuals. On the other hand, it could be the reverse, whereby the visuals drive the script and a writer needs to be identified. It may be, however, that the project is based on a property that already has both elements in place, such as a comic book. In this case, the person attached to the property and/or its creator may act solely as a consultant or may be responsible for either the visual or written material, depending on his or her expertise. In all of the possible scenarios, the producer works with the creative executive, who is typically the representative of the buyer and the seller, to find and interview the appropriate candidates to help develop the project.
