ABSTRACT
It’s difficult enough to have to juggle everything from schedule to budget to talent, but the animation producer has the added challenge of doing all that while trying to answer these questions in the middle of the production process as well:
Who is the ideal distribution partner, if there isn’t one already in place? What is the best exhibition roll-out strategy? What kind of marketing plans should be devised to build brand awareness? What are possible ancillary revenue streams? What promotional opportunities are there? These questions will have different answers depending upon
many factors including the target audience, the release date, and talent attached. Although dedicating time and resources to some of these elements may seem like a distraction to reaching the end goal of having a finished feature film or television series, it is critical that a producer plan for and accommodate these efforts, as they are vital to a project’s financial success and its longevity in the marketplace. With that in mind, the following topics should be on the list of a producer’s “things to do” for launching his or her project in the public arena.
