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Chapter 3
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Chapter 3
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Chapter 3 book
ByEric G. Norberg
BookInstructor’s Manual For: Radio Programming Tactics and Strategies
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Edition 1st Edition
First Published 2014
Imprint Routledge
Pages 2
eBook ISBN 9780240816142
ABSTRACT
This chapter introduces the “positioning” concept derived from modern advertising practice, and its application to creating—and clearly setting apart from the competition—a distinctive radio station format.
