Crafting the Film Look with Cinema Lenses

Bloom shot some projects with it, including a commercial for Greenpeace (see “Greenpeace: Voices of Change” at https://vimeo.com/6695584 ; see Figure 10.2 ). He quickly became one of the foremost gurus of DSLR cinema, even hired by Lucasfi lm to show the Lucas team the cinematic potential of the cameras and then later brought on the set of Red Tails (2012) to shoot some plates

and pickup shots with Canon DSLRs (see Figure 10.3 ).