ABSTRACT
Although lighting is everything, it is the intensity of the light that is the determining factor. Light can enhance a subject from an ordinary shot to something quite extraordinary. The same subject can display a completely different aura in different lighting situations. Take the wine bottle shown in this chapter-opening photograph. Direct light would make this bottle bland and featureless, side lighting is mysterious, because half the bottle dissolves into darkness, backlighting just leaves a silhouette, but if you can arrange the lighting (more than one light), you can get the “classic” look of elegance articulating the sophistication of the brand without having to reveal too much.
