ABSTRACT
Value Dominant Logic (VDL) remains germane when value starts to dissipate or gets reduced or discarded or indeed is destroyed. People, businesses and society have to pay heed to this, notice or become aware of such possibilities to avoid value dissipation or destruction. Value dissipation is a case of people or systems getting used to a single value creating stream, or a major value-creating system. When the value-creating stream starts to dry up or the system no longer creates as much value as it did before, it is natural to be depressed, or saddened. Because in the fast-changing world, people and technologies are going to obsolescence faster, value can dissipate. People have to learn to adjust and indeed overcome change. The first principle of VDL suggests that creation of value is natural and necessary, but value can also be dissipated or re-emerge.
