ABSTRACT
This chapter seeks to understand the contribution of the group of characters in this book to the construction of a Brazilian design, even though they were foreigners. So, from historical research, cross-referencing primary and secondary sources, it investigates the works, actions, and ideas of Giancarlo Palanti, Lina Bo Bardi, Bramante Buffoni, Roberto Sambonet, and Pietro Maria Bardi in the field of industrial and graphic design, from the post-war period to the 1980s, and analyzes the pedagogical objectives of three museums they were linked to. This production evidenced a process of hybridization connected to the strong local cultural field and showed that an important part of its uniqueness was founded on a relationship between popular elements and industrial modernism beyond the use of local materials, involving the transformation in time of the relationship itself with the popular, with the promises of design, and with the possibilities of its effectiveness in the country.
