ABSTRACT
The thesis of MA Narrative Environments is that space and built environment not only embody our culture and traditions, they actively shape our feelings, aspirations and actions. Commercial narrative environments, such as brand experiences, hospitality and event design, communicate brand messages in innovative and engaging ways, while also contributing to a positive financial return on investment. The MA Narrative Environments programme is particularly concerned to find practical ways of designing and implementing meaningful and inclusive narrative spaces that produce significant socio-economic legacies. One of the theoretical anchors of narrative environments is spatial theory, one major strand of which derives from the work of phenomenologist Maurice Merleau-Ponty, who provides a theory of embodied perception. The narrative environments tripartite network can be understood by starting at any one of its nodes, treated as portals. The chapter also presents an overview on the key concepts discussed in this book.
