ABSTRACT
I didn’t want to write a book about Donald Trump. There are lots of those already. And besides, his style and actions are too polarizing. But then it occurred to me, he is changing the way the work world operates and that is my territory. It’s hard enough to keep up with leadership and management trends. Donald Trump is making it more difficult, not intentionally, not through the tweets he writes, but by how he is challenging the long existing norms. Who knew that tweeting would become an established way of communicating to an organization? Who knew that in spite of constant searing criticism, one could disregard it and continue to follow an agenda? Who knew that preaching to supporters and ignoring naysayers is a way to manage?
