Each one of us may use phraseology in his/her own way; clarify messages, choose a meaningful attitude, adjust one’s tone of voice to a situation, ask to close the communication loop and develop personal tools to express an opinion or disagreement.

However, phraseology is meant to be used to as great an extent as possible, for as wide an audience as possible. The goal of this book is not only to raise awareness, but also to induce a change in practice.

Long is the road from knowledge to implementation. Cultural or organizational obstacles may interfere. There is a significant gap between putting the concept into words and implementing it.

The implementation of the phraseology may, therefore, require a real effort and the application of certain methods.