DOI link for Narrative capitals
Narrative capitals book
This second part is an analysis of the narrative dimensions of values-based organizations (VBOs). Communities, associations, movements, institutions and businesses live through many forms of capital. One of these is narrative capital, a precious resource in many organizations. It is the patrimony – namely, patres-munus/gift of the fathers – made of stories, writings, sometimes poems, songs and myths. It is a real capital because, like all capital, it generates fruits and future. If the ideals of the organization or community are high and ambitious, its narrative capital is also great. It is a precious resource during the first difficulties, when telling each other the great episodes of yesterday gives the courage to continue to hope, believe and love today. But very soon begins a sort of parasite syndrome, because the second and later generations after the foundations will continue to use the original narrative without enough innovation.