ABSTRACT
No research can be conducted in a vacuum. A literature review acts as a solid background for a research study. All researchers emphasize on this part as it’s an account of what has already been known about a particular phenomenon. It also determines the gaps and inconsistencies present in the existing studies. For this study too an extensive review of literature has been done from various sources. This chapter reviews the existing studies influencing adolescents’ role in family purchase decisions and an attempt has been made to fill the gap present in the already done research or studies.
