“What a terrible meeting that was,” he thought. Mark Roder was the General Manager of Tires for All, a manufacturing company that primarily produces tires for the transportation and auto industry. Mark had just attended a semi-annual board meeting where he had presented how the company was performing to Tires for All’s Board of Directors located in Chicago. Although the company was making money, the numbers did not impress the Board of Directors. As a result, Mark was given an ultimatum to either improve the bottom line of the company or else! And the “or else” was that the board was threatening to send someone into his plant to make improvements to his profit levels or fire Mark and hire a new General Manager.