Bright and early the next morning, everyone arrived at the hotel conference room and took their seats. Bob welcomed everyone and began his presentation. “In today’s session, I’m going to lay out each of the basic steps in the Ultimate Improvement Cycle.” And with that, Bob flashed onto a new figure (Figure 11.1). “In this figure I have laid out the expected deliverables for each step of the Ultimate Improvement Cycle that Cliff asked about yesterday. I’m sure you will have questions as we progress around this figure, so speak up when you do,” Bob encouraged everyone. Deliverables of the Ultimate Improvement Cycle. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780367815301/7889b87a-e06b-46a7-9be3-89e9bef1941b/content/fig11_1_B.tif"/>