Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores the blockbuster model of contemporary filmmaking whereby old titles are repeatedly revisited in line with Hollywood’s preoccupation with “event cinema”. It examines the role of money in reproduction, presenting the case of a risk-averse Hollywood – but also an industry that is very willing to spend exorbitant sums if a project feels like a “sure(r) thing”. The book proposes that a key motive behind remaking is to produce a new American film with American stars and American settings. It also explores the politics of Americanization – oftentimes used as a euphemism for American imperialism and American cultural hegemony – and investigates some of the stereotypes about American productions and American audiences, and examines the role of factors like subtitles and accents in motivating reimaginings of international content.