ABSTRACT
During the studies conducted by Ikujiro Nonaka and Hirotaka Takeuchi in Japan, they noticed an iterative, cross functional teamwork approach to product development. Traditionally, project management builds the perfect product before engaging the market. It takes a long time, costs a lot of money, and, when it does succeed, fails miserably. Sales and marketing teams can use the Sprint approach to iteratively improve a new sales or marketing approach. A targeted approach using the Sprint concept would involve selecting a key persona or two from the same geographical region to conduct the initial experiment. Sprints can be performed quickly to form up the targeted campaign. The most significant benefit of this approach is the focused data and feedback that can be obtained from these targeted customers. The Agile Sprint approach can overcome challenges in opportunities and reign in out-of-control Kanbans, just as easy as reducing waste and improving innovative thinking.
