ABSTRACT

Chapter 13 explores the myriad ways the media and communications technology participate in gendering. Consideration is given to advertising, film, television programming, sports coverage, and technology, with particular attention devoted to how the media and technology function as a passport to imagined transformations of maleness or femaleness. In addition to exploring portrayals of males and females, the chapter provides examples of gendered bias in coverage. It demonstrates how gendered images become routinized and cultivate perceptions of reality that often are inconsistent with the real world.