ABSTRACT
Chapter 17 delves into the complicated relationship between social media and news. Social media is critical to station – and individual reporter and anchor – branding. Since that’s where people hang out, that’s where stations need to go to reach them. At the same time, stations make little money on social media, so the station goal is moving people from social media to the station website. The chapter explains how stations use Facebook, Facebook Live, Twitter and Instagram – the major social media used by most TV stations and many radio stations. The chapter also discusses some of the other social media less often used by stations. There are also useful guidelines for MMJs (backpack journalists) and guidelines for taking better pictures. The chapter ends with the Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines
