ABSTRACT
This chapter revisits Martin Luther King Jr.'s six principles of non-violent resistance and offer a framework for applying them to a digital economy. The goal of “creating a new digital humanism” is to reverse the trend of putting the proverbial cart before the horse. Tech companies often see users as a means to an end. This is a core issue in digital capitalism, where users are not customers but products or commodities to be bought and sold to advertisers and marketers. On a more seemingly mundane level, users need to break out of their habitual patterns of using digital tech to self-soothe and distract themselves from the stresses of everyday life or, for that matter, engaging in contemplative practices like yoga and meditation merely for the purpose of stress relief. Digital technologies, at least in their current form, have exacerbated this misunderstanding by elevating the social media profiles of those who speak without thinking.
