ABSTRACT
With the experience people have gained in the past decade, and before, in designing and running wargames in different contexts, they are confident in claiming that this is a very useful approach when it comes to understanding the future dynamics of an industry and assessing the future dynamics of current competitors or potential new entrants into an industry. Many developments and phenomena facing organizations are beyond the “sensemaking capacity” of individual organizations, so they fail to comprehend the scope and consequences of such dynamics. In addition, collaborative sensemaking embraces a variety of perspectives because of the different industries and expertise that participating organizations bring to the process. The aim of these business wargames was to address for each business division the question of how to grow in markets that are not growing and, in particular, how to achieve a competitive advantage.
