ABSTRACT
Tactical wargaming aims at answering the question how something specific must be done. The objective is to develop and validate a plan on how to reach a specific lower-level objective. Such wargaming may happen in isolation, that is by the business unit, which wants to validate its intended approach to enter a new geographic market, its launch of a new product or service in existing markets or in order to validate if its assumptions regarding the possibilities of a new technology are correct. A production company, owned and producing for a large Swiss retailer, opened a promising business opportunity to sell some of its production in another European market to a large retailer. Although the company had selective business relations with foreign retailers in the past, it now had the opportunity to create significant additional revenues for the firm, if it figured out the right formula.
